After the group's merger with Starwood Hotels & Resorts, the Marriott portfolio will necessarily grow exponentially this year. Beyond this operation, new openings were presented to the press by Gitta Brückmann and representatives of several Marriott brands.
"Happy to announce that Marriott International will become the world's largest hotel company" (see our Global and European hotel ranking 2016), Ms. Brückmann pointed out the augmented scope of the group's portfolio, moving from 19 to 30 brands after the takeover of Starwood Hotels & Resorts. "After the acquisition, we will operate 123,000 rooms in Europe." The Area Vice-President insisted on the growth of Marriott International's historical portfolio, including several recent yet significant debuts: AC Hotel in Marseille, Boscolo Exedra Nice and Hermitage Gantois in Lille (Autograph Collection)... not to mention the soon-to-open Renaissance Paris Republique Hotel.
The press conference was an opportunity to pay closer attention to Marriott's various brands, an overview focusing on the French and European markets. Concerning the group's flagship brand, Marriott Hotels, three new hotels are set to open across Europe in 2016. The Renaissance brand will celebrate its sixth opening in the Paris region, its latest address offering 100 rooms and 21 suites near Place de la République and the Canal Saint-Martin. No sweeping change for luxury brand JW Marriott after welcoming its fourth European hotel in Venice last year. One of its most celebrated addresses, the Grosvenor House in London, will soon begin renovations to increase capacity by 50 suites. Finally the AC Hotels brand will add new hotels in Manchester and Mainz - it currently operates five hotels in France.
The Autograph Collection brand reveals a certain dynamism, with 99 addresses around the world (including 30 in Europe) only five years after its debuts. John Licence, European Continent Brand Leader, detailed this "fast-paced yet very selective growth." Autograph Collection should open eight to ten new addresses across the continent in 2016 (for example in Baden Baden, Munich, and Toledo), not to mention openings elsewhere around the world: 2 hotels in Dubai, 10 in Africa, 20 in the United States, etc. Mr. Licence also announced the brand's Parisian debuts in 2018 with "a 50-room hotel located on the Left Bank," but also in Rennes after the "restoration of an old building on a central square" the same year. About fifty projects are currently under study in Europe; the Autograph Collection really seems to have the wind in its sails.
- Marriott opened 300 hotels during 2015
- A look at a year of consolidation in the hotel industry
- Marriott announces acquisition of Starwood Hotels group
- 2015: a record year for Starwood Hotels & Resorts summed up in numbers
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