Speaker at the recent Global Lodging Forum, Carl Michel, President of The Generator, defended the concept of the Boutique Hostel, a new generation of hostels, nearest to a budget hotel with a strong sense of conviviality. The network supported by Patron Capital Network opened its 8th unit in Barcelona.
In the space of three years, the network has expanded to new units in Berlin, Copenhagen, Dublin, Hamburg, and Venice. The last opening has just come to fruition in Spain, in Barcelona, in the trendy Gracia quarter, loyal to the philosophy of a downtown. This new "Hostel" heralds the next generation of hotels, combining the hostel size, with individual rooms and dormitories, with that of a real hotel with 40 rooms with private terraces overlooking the city and the Sagrada Familia. The customer mix is further expanded to a range of price from a € 11 dorm to a € 54 dorm single room.
«Previously, hostels were most often located at the end of a railway line in the less desirable neighborhoods of a city", explains Carl Michel, Executive Chairman of Generator, "our design-oriented approach and a central urban location, as well as our soul which is deeply open to society, help to reverse this traditional image of the hostel".
«What started as a small project with two properties has now become the fastest growing hostel group in Europe. Currently with eight properties with 5,200 beds, our ambition is to make Generator a global concept and brand", underlines Josh Wyatt, director of investments at Patron Capital.
With 6 500 m², The Generator in Barcelona can host up to 726 guests. It was designed by Anwar Mekhayech, one of the associated of The Design Agency, located in Toronto, which has already worked with brands such as Soho House and Shangri-La. As Carl Michel explained it during his speech at the Global Lodging Forum organized by MKG Hospitality: "The S in Hostel symbolizes the desire to "socialize" between customers, through large spaces for meetings and programs which also give pride to local artists for creative installations, ephemeral fashion shops or live music".
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