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easyHotels opens in Belfast, in a former dry cleaners

The budget hotel chain easyHotel has announced the development of a unit in Belfast, capital of Northern Ireland. Opening scheduled for 2018.

The British hotel chain has announced the signature of a franchise contract to develop an 81-room hotel and a café. This hotel is established in the former Howard Building that was built in 1820 at the corner of Howard and Brunswick Streets. At the time, the building housed a number of linen businesses. The hotel chain will be converted from part of this building consisting of offices and a dry cleaner. It will occupy the space above three restaurants owned by chef Michael Deane, one of which has a Michelin star.

This development is part of a series of other openings announced at the end of 2016 in the United Kingdom, including the development of a hotel in the center of Leeds (in a former theater), in Yorkshire (94 rooms scheduled to open in 2018). Another unit is scheduled to open in Sheffield, also in Northern England, with 131 rooms.

easyHotels is a division of easyGroup, the private investment vehicle founded by the entrepreneur Stelios Haji-Ioannou. The "easy" brand has been used for twenty or so themes starting with the airline easyJet. The group is has developed mostly in the travel, accommodations and leisure industry. easyHotel has a pipeline of 1,833 rooms, 1,032 of which were developed through a franchise contract. The chain operates three hotels, for a portfolio of 940 rooms and also has 1,643 in 19 franchised hotels. 

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