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Best Western launches BW Premier Collection in Asia

The upscale brand of the Best Western group arrives on Asian soil with the development of a new hotel in Thailand.

Best Western Hotels & Resorts follows the growth of its network through its upscale brand.  The group has just signed an agreement with the Thai real estate company Habitat Group for the development of the BluPhere Pattaya property, an 8-storey, 195-key building located on Thailand's east coast, close to the Na Jamtien Beach.

BW Premier Collection is a collection of upscale boutique-hotels offering unique personalities. Launched in 2014 in Sweden, the brand is currently present in the United States, Canada, Europe and the Caribbean. As of January 1, 2016, Best Western Hotels & Resorts had a portfolio of 3,992 hotels totaling 311,870 rooms worldwide, according to data published by Hospitality-On.

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