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Best Western introduces two new hotel brands to Asia

The hotel group announced the first Vīb to be developed in Seoul, South Korea, and the launch of Best Western Premier Collection.

After having recently launched two new global hotel products, Vīb and the BW Premier Collection, Best Western announced their development in Asia. The first Vīb hotel of the continent will be developed in Seoul, South Korea.

The first Vīb signed to be developed is a 148-room new construction project in Seoul, South Korea. "The Vīb project we are developing is in the heart of the central business district of Gangnam, Seoul and is expected to break ground in the next six months. We believe the central business district's high density and energy is the perfect fit for Vīb," said Best Western South Korea President John Choi.

Best Western is also launching BW Premier Collection, its new soft brand. "The BW Premier Collection offers a compelling proposition to independent hoteliers who want to lessen their reliance on online travel agencies without a long-term commitment. We think the unique pay-for-performance fee structure of the BW Premier Collection will be very attractive to independent hoteliers," noted Kong.

In addition to developing the Vīb and BW Premier Collection brands, the company is focused on continuing to enhance the quality of its hotels globally and maintaining a strong development pipeline for the Best Western, Best Western Plus and Best Western Premier brands. Best Western's international pipeline currently has 290 projects under development.

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