As part of a strategy to expand the group's supply in China, AccorHotels formed a new alliance.
AccorHotels and Luneng Group have announced a partnership to expand their supply in China. This new alliance will aim to develop the French group's upscale and luxury brands, such as Fairmont, Raffles, Sofitel as well as MGallery and Orient Express or The Sebel, which is currently based in Australia and New Zealand.
Gary Rosen, Chairman and Chief Operating Officer, AccorHotels Greater China, said: “We are thrilled to be collaborating with Luneng Group, one of China’s leading and most respected real estate developers. This strategic partnership is a combination of two powerful companies with a shared vision and commitment to driving innovation within the hotel industry. Together we will further strengthen hospitality experiences across the China market with unique world class brands, products and services that guests are going to love.”
Li Jinghai, Senior Assistant to General Manager, General Manager of Commercial & Tourism Management Company, Vice Secretary of the CPC Party Committee, Luneng Group, states: “We are excited to collaborate with AccorHotels, a hospitality industry pioneer and trailblazer. The partnership reflects our company’s commitment to working with the best in class hotel operators and service providers, and to attracting new brands and offerings for the China market. Working with AccorHotels will bring our concept to a new level, and enrich vacation experiences for guests both in China and abroad.”
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