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AccorHotels bursts onto the scene in Angola

The hotel group announced the signature of an exclusive partnership with the Angolan group AAA ACTIVOS MDA to open 50 hotels in the country by 2017.

AccorHotels is off  to a flying start on Angola's hotel market. The hotel group sealed an exclusive partnership with the local company AAA ACTIVOS LDA, which plans to open 50 hotels under management contract in the country by 2017, for more than 6,200 rooms positioned on the economy, midscale, upscale and luxury segments.

"Angola is diversifying the economy in order to reduce the dependence from the mineral economy, namely oil and diamond industry. AAA is already contributing to achieve this strategic role by investing in the building of a national chain of 50 hotels in all capital of provinces and a chain of 3 logistic centers to supply the hotels. Now we have establish a partnership with Accorhotels to manage the hotels, train Angolans and provide hospitality services in all hotels with international quality standards with a French flavor and an Angolan touch. We are sure that Angola will become soon a big player in the hospitality and tourism activity in Africa. Angola will become a major tourist destination. Our 50 hotels will help to stimulate the domestic and international tourism," declared Carlos Manuel de Sao Vicente, founder and owner of AAA.

The new properties will open in strategic locations in Angola, such as its capital Luanda and the 17 regional capitals. Six properties should open in 2015, 22 in 2016, and then 22 in 2017. Overall, 27 will be operated under the economy brand ibis Styles, 22 under Mercure one under the luxury brand Sofitel.

The group's headquarters for Africa and the Indian Ocean is based in Casablanca. AccorHotels is present in  18 countries on the continent with more than 10,000 employees, 94 hotels. After signing 12 new contracts in the area in 2014 to develop 2,000 new rooms, AccorHotels plans expand its offer to the Cameroon, in the Democratic Republic of the Congo and to the Ivory Coast in 2015. In all, it plans to open more than 30 new properties in SubSaharan Africa by 2020.

As of January 1, 2015, Accor was the sixth hotel group worldwide in terms of number of rooms with 482,296 units in 3,717 properties according to MKG Hospitality, consulting firm founded by Georges Panayotis. (Read our report)

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