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AccorHotels and Chinese operator Huazhu approve their "strategic alliance"

AccorHotels and Huazhu Hotels Group (formerly China Lodging Group Ltd) put the finishing touches to an "extensive, long term alliance", with 350 to 400 hotels due to open over the next five years.

According to the agreement announced as soon as December 2014 and finalized this week, the French operator confirms it will take a 10.8% stake in Huazhu, and claims a seat at the Chinese group's board of directors. Both hotels groups will now share their distribution system, and bring together over 75 million members through their newly joint loyalty programs. The groups announced that "this strategic alliance will also enable [them] to accelerate the development of Grand Mercure, Novotel, Mercure, ibis and ibis Styles brands in China, Taiwan and Mongolia, with 350 to 400 hotels due to open over the next five years."

Funded in 2005 by entrepreneur Ji Qi, operator Huazhu Hotels Group is a major player of the Chinese hospitality sector. The group now encompasses seven brands, from the economy to the upscale categories (Elan Hotel, HanTing Hotel, Hi Inn, Ji Hotel, Joya Hotel, Manxin Hotels & Resorts, Starway Hotel), representing at year-end 2014 a total of 1,849 hotels and 197,672 rooms. For the time being, the operators have not disclosed further specifications regarding the terms of the agreement. Regardless, after finalizing this strategic partnership with the Chinese group, established in 280 cities across the country, AccorHotels strengthens its presence on the Asian market like never before.

Also read:

  • Accor signs a strategic alliance with a Chinese operator-investor, Huazhu
  • Chinese partners: at the top of the list for hotel development
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