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Accor continues to reposition Pullman

After the launch of "Pullman Paris Live" for the renovation of its hotels in Paris, Pullman Hotels & Resorts is expanding its repositioning to the international level and is presenting its new concept which is more in line with new patterns of business travelers.

The Accor Group is repositioning Pullman Hotels & Resorts to accelerate its development in the upscale and luxury segments. "Upscale represents 32% of global hotel supply today, as the most developed market internationally", said Yann Caillère, Accor's CEO, during a conference at the Pullman St Pancras London. The group has nearly 300 hotels in the upscale and luxury segments today under its Sofitel, Pullman, MGallery and Mercure Grand brands, and expects to reach 400 establishments in this market by 2015.

In keeping with its « Work hard, play hard » motto, Pullman's new positioning highlights the concept of « Bleisure » (fusion of Business and Leisure). The accent is put on design and contemporary art, with the help of renowned renovation designers: Christophe Pillet, who notably reinvented hotel welcome desks, Mathieu Lehanneur, who signed new conference rooms mixing formal and informal spaces, and Martine Sitbon, who designed new personnel uniforms. The repositioning also concerns F&B with new restaurant concepts like the « Vinoteca by Pullman », created with the help of sommeliers, « Tapastry by Pullman », for afterwork convivials, or « Open Kitchen », which features the kitchen. Technology is at the center of Pullman hotels with free Wifi and High Speed Access in all establishments and the providing customers with technological tools such as digital tablets.
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