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2017 Ranking: what has changed in the European Hotel groups’ Top10

This year, several changes have upset the hierarchy of hotel groups in Europe: Marriott International surpasses Best Western to become number 3; Carlson Rezidor and NH Hotel group move ahead of Melia… Find out more details regarding the Top 10 ranking of hotel groups in the EU.

This article is an extract from The European hospitality report, published by Hospitality ON, detailing all the evolutions of the offer by group, chain, country and the evolution of hotel performances in the UE.

As of January 2017, in the European Union (still composed of 28 countries), the two first hotel groups keep their positions. AccorHotels remains the leading operator in terms of number of rooms, with 282,814 rooms throughout the territory in its 2,604 hotels. The group developed its supply by +2.2% in the EU in 2016, mainly through growth of its ibis family brands (and especially ibis Styles), MGallery, Pullman and Sofitel. InterContiental Hotels Group remains in the second place, with 92,234 rooms. In the EU, IHG's supply is up by +1.4% in comparison with 2016 because of the development of its offer under the Holiday Inn & Holiday Inn Express brands.

This year, the American hotel group Marriott International reached third place the ranking of hotel groups established in the EU, with 88,824 rooms, up by +7.2% in comparison with 2015. This move brings Best Western into fourth position, with an offer down by -12.5%. The fifth, sixth and seventh places remain occupied respectively, as last year, by Louvre Hotels Group (69,469 rooms), Whitbread (65,291 rooms) and Hilton Worldwide (57,993 rooms).

Carlson Rezidor Hotel Group gains one place on the ranking to occupy eighth position with a portfolio up by +2.1% for a total of 52,361 rooms. NH Hotel Group also gains one position, despite a supply in decline by -2.1% and reaches ninth position because its Spanish rival Melià Hotels Group lost two places to fall to tenth position.

Find all the details (rankings of the first 100 chains, details of the leading groups’ evolutions by brand and by country) and our full nanalysis “European Hospitality Report 2016/2017” on our online store.

The data published in this “European Report” only cover the 28 countries of the European Union (Great Britain included; “associated territories” of the EU not included).

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