The five-star boutique hotel Le Vallon de Valrugues has recently provided its eco-friendly guests with Tesla charging stations. A green initiative leading to the investigation into hoteliers' motivations for doing so.
In April 2016, this project was completed by another initiative, named "Destination charging". As its name suggests, it offers Tesla car owners to recharge their vehicles at numerous points of interest (hotels, restaurants...) worldwide. More than 5,000 addresses are listed on their website, and Tesla aims to triple these figures before the end of the year.
Numerous hoteliers have seized the opportunity to equip themselves with Tesla charging stations to meet the needs of a growing environmentally-friendly customer base. Tesla has now hundreds of them available across Europe - as per the map below, found on their website:
The reasons for the massive rallying around the US car manufacturer are various. First and foremost, green mobility appears to be a sufficient motivation for some hoteliers that, for the sake of eco-friendly convictions ("Maranatha Group's mountain hotels are proud to contribute to the development of eco-aware means of transportation ") or to benefit from a general trend, will hop on the "green wave".
As Scott Deibert, Senior Vice President Procurement at The Rezidor Hotel Group, stated during the latest edition of the Global Lodging Forum, "What can be complicated is to make hoteliers understand the benefit that lies in it for them. It is important to be objective when making efforts in terms of sustainable development since benefits are not always immediate, it is a long-term investment." Caroline Tissot, Group Chief Procurement Officer at AccorHotels, added: "I believe that if we do something good for the planet we will attract more customers."
It is thus not only about eco-friendly commitment, but also brand image. The car manufacturer's own website points it out when addressing hosts for its charging-stations via its website: "Designed to incentivize thought leaders in the hospitality industry, Tesla will offer this program to early adopters who wish to attract forward thinking and passionate customers." Plus, the car manufacturer will share its hosts' addresses through its website, allowing them to "benefit from visibility in the charging maps on the Tesla website and in-vehicle navigation." And flying under the Tesla banner will be enough to bring values of innovation and modernity to properties that join the program.
This trend towards 'green mobility' seems to become a new anchor around which modern hospitality companies dramatically need to gravitate in order to distinguish themselves, or even to avoid being isolated. Already in Fall 2016, during the Worldwide Hospitality Awards ceremony, a green initiative launched by the Maya Boutique Hotel was awarded "Best innovation in services in addition to accommodations." This rewarded its creativity in establishing an electric cars network along with charging stations across the Val d'Hérens (Alps).
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