
Grand City Hotels and Wyndham Hotel Group establish strategic alliance to brand 43 Hotels, bringing first Wyndham-branded hotels to Germany.
Grand City Hotels, Germany’s second largest hotel management company, has entered into a strategic partnership with Wyndham Hotel Group to brand 43 hotels and over 5,400 rooms.Under this agreement, a third of the Grand City Hotel portfolio of 120 hotels will be affiliated with Wyndham Hotel Group under the Wyndham Grand® (5 properties), Wyndham® (3 properties), Wyndham Garden® (10 properties), TRYP by WyndhamSM (17 properties) and Days Inn® (8 properties) flags. By 1 March 2013, the first 33 of the 43 selected locations will be rebranded. The remaining hotels will follow over the next two years.With this deal, Wyndham Hotel Group is introducing the Wyndham brand in Germany, launching the Wyndham Garden tier in the Europe, Middle East and Africa region (EMEA), and the TRYP by Wyndham brand in Belgium and the Netherlands.According to chief executive officer, Grand City Hotels, Christian Windfuhr, this new alliance as the greatest restructuring in the group’s corporate history to date. “We are more than convinced by Wyndham Hotel Group’s competence, capability and brand image and also believe, looking at the extent of the agreement, we can facilitate a strong and successful entry to the German hotel market for our new partner,” says Windfuhr.All of the hotels are located in Germany with the exception of two, which will become TRYP by Wyndham properties in Antwerp, Belgium, and in Amsterdam, the Netherlands. Wyndham Hotel Group, which currently has 54 properties in Germany, will have 95 in the country once all hotels rebrand. Wyndham Hotel Group will have 43 Ramada®, 26 TRYP by Wyndham, 18 Wyndham and 8 Days Inn hotels in its portfolio in Germany. It will also have a total of five hotels in Belgium and three properties in the Netherlands.
