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[Update] Vietnam attracts the attention of hotel groups

After IHG and Meliá partnered with local entrepreneurs, Radisson Hotel Group is now looking to this part of Southeast Asia to develop new hotels.

In February 2022, Meliá partnered with Vinpearl to take over 12 properties under the Spanish group's brands.

In early June 2022, IHG announced an agreement with Sun Hospitality Group to develop four properties in Vietnam. The two partners had developed the InterContinental Danang Sun Peninsula Resort together.

It is now up to Radisson Hotel Group to expand its presence in the booming tourism country with the opening of an office in Ho Chi Minh City. The group announces a four-fold growth of its footprint in Vietnam by 2025. The group currently operates one hotel and four resorts in the country and plans to be present with 20 properties.

Vietnam has important development potential with places, amenities and culture attractive enough to develop bigger incomes from tourism with a more developed offer.

Ramzy Fenianos, Chief Development Officer, Asia Pacific, Radisson Hotel Group, commented on the plans in Vietnam: “Vietnam is a dynamic destination that has offerings for all types of travelers. Over the past few months, the country has shown signs of continued recovery, particularly in the tourism sector, as it reopens its borders to visitors from around the world. Looking ahead, we expect visitor numbers to increase significantly in the coming months and we look forward to working with our partners to bring new experiences to life for travelers from around the region and globally.”

Radisson Hotel group is willing to develop sustainable resorts and hotels developing a responsible business.

David Nguyen, Managing Director, Indochina and Strategic Partnerships, SE Asia & Pacific, added: “Radisson Hotel Group’s commitment to Vietnam is part of the Group’s strategic growth plans for APAC, and my team and I look forward to working with partners in Vietnam to further expand our portfolio to be ready for, and help to fuel the tourism rebound.”

 

Nobu Hospitality also announces the opening of its first property in Vietnam in partnership with Viet Capital Real Estate (VCRE) and Phoenix Holdings. Designed as a luxury urban seaside resort, Nobu Danang will offer a unique experience in the heart of Danang and on its waterfront. Danang is a seaside town on the south-central coast of Vietnam, known for its sandy beaches and its history as a French colonial port.  The city is close to several UNESCO sites, including the imperial city of Hue, the old town of Hoi An and the ruins of My Son.

Nobu is expected to dominate the city's skyline with an iconic 43-storey tower, the tallest building in the city.  The hotel will offer 200 rooms, including 18 luxury suites, extensive meeting and event space, and a wellness and fitness centre.  In addition, 271 residential units will be offered, with one, two or three bedrooms, as well as two penthouse flats. 

Trevor Horwell, Managing Director of Nobu Hospitality said : "We are delighted to continue our expansion in the Asia-Pacific region and introduce Nobu to the Vietnamese market, a fast-growing tourist destination with one of the most beautiful and sought-after locations in Danang. Our VCRE partners are passionate supporters of the Nobu brand and share our commitment to developing Nobu hospitality in other destinations in Vietnam.  We are confident that the Nobu brand will attract local and international visitors to stay and become residents of Nobu Danang, which will be designed as a dynamic urban resort."

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