Investissements

plus

Steigenberger to Increase Portfolio by 50% in Europe

1 min reading time

Published on 27/09/11 - Updated on 17/03/22

Steigenberger Hotels and Resorts is looking to expand its InterCityHotel brand outside of Germany and Austria.

The Frankfurt-based group announced yesterday an expansion strategy for its brand InterCityHotel that would multiply their portfolio by about 50%.“As the economies of Central and Eastern Europe continue to develop, demand for upper mid-range hotel accommodation is growing. There has been a significant increase in the number of business travelers in the countries of Eastern Europe. We are convinced that this region provides a major opportunity to advance our brand,” said Joachim Marusczyk, InterCityHotel managing director.There are already 32 InterCityHotels in Germany and Austria, and the expansion plan will target Central and Eastern Europe.Property developer PORR Solutions Immobilien und Infrastrukturprojekte GmbH (Vienna) will develop 15 hotels.Steigenberger is currently scouting for locations.“As the economies of Central and Eastern Europe continue to develop, demand for upper mid-range hotel accommodation is growing. There has been a significant increase in the number of business travelers in the countries of Eastern Europe. We are convinced that this region provides a major opportunity to advance our brand,” said Joachim Marusczyk, InterCityHotel managing director.

Deutsche Hospitality

Deutsche Hospitality

Hotel Group

  • Deutsche Hospitality Germany
SEE THE NOTE
For further

Every week, the HON team brings you an expert look at the world of hospitality. By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.

BECOME A MEMBER

Sign up to add topics in favorite. Sign up to add categories in favorite. Sign up to add content in favorite. Register for free to vote for the application.

Already signed up? Already signed up? Already signed up? Already registered?