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Record-breaking growth for Sheraton over the next 12 months

2 min reading time

Published on 10/03/14 - Updated on 17/03/22

Sheraton Hotel Douala

Starwood's most global brand is set to open 35 new hotels in the next year, allowing the group to reach its 500th Hotel Milestone in 2016. The accent will be on Asia with more than half of new developments, mostly in China. The brand will also return to Middle Eastern countries, such as Iraq. "Sheraton continues to grow at a phenomenal pace by leveraging its first-mover advantage in markets across the globe," said Hoyt Harper, Global Brand Leader for Sheraton Hotels & Resorts. "Asia Pacific continues to drive the brand's future pipeline growth, but we are also experiencing strong demand in other emerging markets including Eastern Europe and the Middle East." In Asia Pacific 23 openings are expected over the next 12 months with close to half of these in China. Roll-out in China alone will be at a rate of every three weeks, with launches in Wuhan, Shaoxing, Nanchang, Zhengzhou, and Qingdao, and a third hotel in Beijing and fifth in Shanghai. More than 13 additional properties are scheduled in China by 2017. Three properties will open also in India in Bengaluru, Noida and Chandigarh and the group will enter new markets in Asia Pacific in the next 12 months including New Caledonia, Samoa and Sri Lanka. In Europe two new properties are scheduled to open in emerging markets in Russia and Azerbaijan, while a second Sheraton will open in Zurich. The Middle East will see seven new Sheraton properties, and the brand will return to Iraq with the Sheraton Dohuk Hotel in 2014, followed by Sheraton Erbil Hotel in early 2015 bringing the brand to 23 hotels in the Middle East by February 2015. Other openings include the brand's fourth hotel in Saudi Arabia (Sheraton Medina Hotel) and fifth property in Dubai - the 660-room Sheraton Dubai Tower Sheikh Zayed Road Hotel. Its pipeline in Africa will grow to six new hotels In Africa with openings in Mauritania, Guinea and South Sudan by 2017. Latin America will see the seventh Sheraton hotel in Brazil open thanks to the FIFA World Cup in 2014 and the Olympics in 2017, and the brand will open a property on Avenida George Washington, the city's luxurious waterfront avenue.

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