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[Ranking] Hotel group's supply in Europe 2022

Challengers put pressure on the leaders. The American hotel groups are not hiding their ambitions for the world’s leading destination market and their figures for growth in the number of rooms prove it. Marriott grabs the podium, Hilton opens 26 properties and Hyatt enters the top 20 in 17th place, benefiting from the addition of AMResorts, which made openings in 2021. Jin Jiang is now the only Chinese group in the top 20. The budget hotel specialists are in an expansion phase, with French B&B Hotels moving up one place in the ranking.

Europe’s number one, Accor, is slightly accelerating its growth with a 2.1% increase in its number of rooms. Although added 6,416 rooms to its portfolio in 2021, the third highest growth in terms of room volume in the top 20, it lost ground to its
challengers. Again this year, the most significant developments are in the lifestyle division outside the ibis megabrand. The
group’s historic budget brand has grown by 3,325 rooms. MGallery also performed well in terms of development with 2,540
new rooms and 4 net new properties. The third best growth was achieved by the 6 properties of The Hoxton. The young
JO&JOE brand, which celebrates its fifth birthday in 2022, opened two new hotels in Europe, adding 612 new keys to its portfolio. The joint venture signed with Ennismore in the autumn of 2021 brought brands such as The Hoxton and Gleneagles into Accor’s European portfolio.

On a downward trend, hotelF1 lost 1,041 rooms and closed 15 properties and Sofitel lost 682 keys (4 closures). Six of the
group’s brands, mainly upscale and luxury (Mövenpick, The Original SBE, Swissotel, Raffles, Rixos and Mantis) have a strictly
stable portfolio. The coming years should change the situation with the opening of the SO/ Sully Morland and the Orient
Express openings in Italy.

After a year in which the number of rooms remained stable (0.1%), 2021 ended with a loss of 899 keys for Jin Jiang, the only Chinese group in this top 20, i.e. -0.7% of rooms and 5 property closures. The group’s historic budget brand, Première Classe, opened 108 rooms. Just behind, the brands in the Radisson portfolio contributed to growth with 1,878 new rooms and 15 properties. Lastly, Kyriad Direct continues to attract investors, with 16 new hotel openings and an increase of 832 rooms.
Park Inn by Radisson showed the strongest decline with 894 rooms closed, followed by Campanile (-697 rooms), Kyriad and Kyriad Prestige (-669 rooms), Golden Tulip, Royal Tulip and Tulip Inn (-381 rooms) and finally Park Plaza (-177 keys).
Marriott International took third place with a 8.1% increase in its number of rooms. It had the second highest increase in terms of both growth and gross volumes, with 8,412 rooms opened.

Europe hotel ranking 2022
Source MKG Consulting Database

The British company IHG exits the podium with 12 property closures and -1,716 rooms. Holiday Inn and Holiday Inn  Express closed 1,334 rooms, Crowne Plaza also lost 1,618 keys. The InterContinental Paris Le Grand has reopened its doors to the public after renovations in the summer of 2021. Voco, Kimpton, Staybridge Suite and Six Senses all posted increases in room capacity, while Indigo lost 66 keys without closing any properties. With 3,772 new keys, British Whitbread
has moved up one place and is ahead of Best Western. Whitbread opened 8 net properties in Europe in 2021. 22 Premier 
Inns add 3,404 new rooms to the brand’s portfolio in Europe.

The American BWH Hotel Group's portfolio is down slightly (-1.4%) after two years of growth. It closed 1,192 rooms and 20
properties. While the young Aiden brand made progress with two openings that doubled its portfolio, Sure lost 328 rooms.
The portfolio of the group’s historic brands fell by 1.4%, with 1,039 rooms removed from the portfolio.

Hilton Worldwide, the second-ranked American brand, increased its portfolio by 5.8%, with 4,100 rooms opened and
26 properties. Hilton opened 2 properties but closed 110 rooms. The majority of its brands are up. Hampton by Hilton opened nearly 1,900 rooms, the softbrand Curio by Hilton 821, Canopy 777, Doubletree 396, Hilton Garden Inn 312 and Tapestry Collection opened 162 rooms. Waldorf Astoria, Conrad, LXR Hotels & Resort have a strictly stable inventory.

TUI Hotels & Resorts maintains a growth of 0.7%, despite a real slowdown (it experienced growth of 22.3% in 2019 and
7.5% in 2020). RIU, Nordotel (portfolio reintegrated under another group brand) and TUI Sensatori are down. TUI Blue
opened 565 keys and Gruphohtel opened 12 properties, including the integration of the 6 Nordotel properties.

For its second year of presence in the European top 10, the French company B&B Hotels posted the third best growth
in the number of rooms with 10.9%, i.e. 5,156 new keys and 6 new properties. The budget offer held up particularly well during the crisis linked to COVID-19, a period that validates the B&B Hotels model.

Meliá Hotels International lost one place, as the 2.2% growth in its portfolio was not enough to maintain its 9th place
in the European ranking. The Spanish company closed 5 properties in Portugal, a destination that is heavily dependent
on international tourism given the limited size of its domestic market. However, it is opening 4 hotels in Spain, 2 in the UK, 1 in Germany and in the Netherlands. Sol, White Label Meliá and Innside are progressing. Tryp declined with the transfer of many properties to the White Label brand. 

After a decline in the number of properties in 2020, 2021 marks a return to slight growth in Europe for the Thai Minor Hotel
Group
, with 0.1% growth in the number of properties and 13 new rooms despite three property closures.

Travelodge opened 964 keys and 12 properties. Scandic increased its portfolio by 4.3% with 3 openings in Sweden and 1 in Denmark against a closure in Finland. The Scandinavian group thus overtakes Choice Hotels in the rankings. The American franchisor lost 2,881 rooms in Europe and one place in the ranking. Despite 2 closures, Clarion increased its number of rooms (+381), and Econolodge also opened its first property in Europe. The group’s three other brands are losing ground on the continent. Choice Hotels launched a restructuring of its brands in 2021, which will be completed by the end of 2022, and wishes to relaunch its presence in Europe.

Despite a loss of 3,606 rooms, Wyndham Hotels retained its 15th place in Europe. While Ramada (+2%), Trademark (+3.6%), Dolce (+19.3%) and Super 8 (+13.3%) have made progress, Wyndham Hotels and Resorts (-2.8%), Days Inn Hotels (-9.8%) and above all Tryp by Wyndham (-67.2% of rooms and 33 properties closed) have lost ground.

Fattal Hotels continues to grow well in line with 2021 with 7.3% increase in rooms. 1,968 keys were opened and 10 properties added on European soil. While Jurys Inns closed 6 rooms, NYX Hotels opened one. The Apollo Park more than doubled its number of rooms with 644 new keys and the Leonardo Group’s flagship brand added 1,329 rooms, representing a 8% growth in keys.

Thanks to the takeover of AMResorts, which has a strong presence in seaside destinations, the American Hyatt Hotels &
Resorts
has made a remarkable entry into the European top 20 in 17th place. Dreams, formerly AMResorts, opened 2 resorts adding 787 keys to its portfolio, the largest increase in the number of properties for the group’s brands. Alua increased by 447 keys with 1 opening and the group’s historic brands opened 4 properties and 461 keys.


Motel One accelerated its growth phase. After 1.2% increase in the total number of rooms in 2020, the brand posted 7.3%
growth and opened 1,508 rooms and 4 properties.

The Spanish group Barceló posted the 4th largest increase in the number of rooms (+9.8%) in this top 20 but lost one place, pushed down by the arrival of Hyatt. Barceló Hotels and Resorts opened 11 properties and 2,151 keys in
Europe. The rest of the portfolio is rather stable or slightly eroding (-200 keys for Occidental Hoteles).

After a slight decline in 2020 (-0.4%), Hotusa is track with 2,490 new keys. The Spanish group can count on its two new brands, Aurea and Crisol, to bring growth alongside its historic brands which are also progressing.

At the bottom of the ranking, the Chinese Huazhu, which entered the top 20 in 2020, exits with a 5.1% drop in rooms and the closure of 7 properties. It was automatically pushed out of the ranking by the increases in the number of rooms of other groups.

Behind the Chinese company, it is the German Novum and the Dutch Van der Valk that occupy 22nd and 23rd place in the
ranking.

On the chain side, the Megabrand ibis maintains its numerical dominance of the European portfolio and opened 3,325
rooms. Premier Inn, however, is the fastest growing chain in the top three with 3,404 new rooms. However, this growth is still far from the 153,709 ibis rooms opened in Europe, with a discrepency between the two chains of 69,587 keys.

The performance of B&B Hotels should be highlighted with 5,159 new rooms. Leonardo Hotel continues its progression after entering the top 20 chains in 2020 with 1,329 new rooms, thus moving up three places in the ranking. Doubletree enters the top 20 with 396 new rooms, benefiting from the closure of 1,618 rooms at Crowne Plaza, which exits the top 20.
In the middle of the rankings, some notable changes are to be noted Barceló Hotels and Resorts moved from 34th to 26th place, Moxy Hotels from 53rd to 32nd place. 

 

Ranking Hotel chains Europe
Source MKG Consulting Database

 

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