Radisson Hotel Group plans to expand from its current eight hotels in Spain to 25 within five years. This growth strategy is part of an ambitious expansion plan to double the number of hotels worldwide.
Radisson is working on new openings, both in the urban and leisure segments, to expand its presence in Madrid and Barcelona and to reach new destinations such as Malaga, Cadiz, Valencia, Levante, the Balearic Islands and the Atlantic area.
The group has also just opened its eighth hotel in Spain, the second in Madrid, in addition to those in Barcelona, Bilbao and Seville, as well as the three holiday hotels it already owns, two in Gran Canaria and one in Lanzarote.
In Spain, Radisson has more leases than management contracts and only one franchise agreement to ensure that all three formulas "have a good fit" in the country, where the group is exploring all kinds of projects, from new builds to renovations to conversions.
Federico González Tejera, CEO of Radisson Hotel Group, stresses that "we have ambition, but we are not in a hurry, and the important thing is the location of the assets and the type of hotel that can be built. We don't want to accelerate unnecessarily.
Commitment to Spain also means commitment to talent, explains the CEO, referring to Radisson's centre of excellence in Madrid, from which the pricing, works, construction and human resources of many hotels around the world are managed.
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