Radisson Hotel Group has announced the rebranding of prizeotel, its affordable design brand, as Prize by Radisson. This change is accompanied by the signing of two new hotels, one in Gdansk in Poland and the other in Berlin in Germany, marking a further step in the group's expansion in Central Europe.

This repositioning is part of a drive to expand the brand's presence in strategic European markets, with new projects in Poland and Germany. The rebranding of Prize by Radisson aims to bring the brand closer to the Group's values, particularly in terms of customer experience with the ‘Yes I Can!’ approach. The brand will continue to offer a mid-range hotel experience. 

New openings planned in Gdansk and Berlin

The Prize by Radisson, Gdansk City, scheduled to open in 2026, will be a 126-room hotel located 300 metres from Gdansk Boulevard and its historic architecture along the Motlawa River. The hotel will feature a restaurant and a bar on the ground floor. Gdansk is a rapidly developing economic and tourist centre.

In Berlin, the Prize by Radisson, Berlin City, will open in 2027 with 315 rooms in the Prenzlauer Berg district, close to Alexanderplatz. The top floor of the hotel will house a lobby, bar, social space and breakfast restaurant with views of the city. The building is aiming for DGNB Gold certification for its environmental performance, in line with the brand's sustainability objectives.

Portfolio expansion in Europe

Prize by Radisson, launched in 2009, has quickly established itself by offering a combination of contemporary design and affordable accommodation. With recent openings in Bonn, Vienna and Münster in 2022, the brand's current portfolio comprises 21 hotels in operation or under development across Europe.

The brand's expansion will continue with the opening in 2025 of Prize by Radisson, Osnabrück City, a 170-room hotel in a mixed-use city centre complex combining accommodation, dining and retail.

“Prize by Radisson is an exciting evolution that aligns perfectly with our vision for growth across key markets in Europe. This transformation enhances our ability to capitalize on Radisson’s overall recognition in the region and grow our brand awareness. The rebranding will allow us to strengthen the portfolio and further accelerate the international expansion of Prize by Radisson”. - Valerie Schuermans, Vice President, Western & Southern Europe at Radisson Hotel Group

“The rebranding of prizeotel to Prize by Radisson marks a pivotal moment in our growth strategy. With this move, we are excited to expand the Prize by Radisson footprint and continue to deliver exceptional guest experiences to travelers across key central landmarks whilst demonstrating the support, commercial excellence and security of belonging to an international hotel chain to our owners.” - Connor Ryterski, Managing Director Prize by Radisson

“The rebranding and expansion of Prize by Radisson is an impactful milestone to expand the global reach of the brand and increase its international appeal to our guests and owners.”- Elie Younes, Executive Vice President and Global Chief Development Officer at Radisson Hotel Group