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Radisson Hotel Group unveils its ambitious strategic transformation plan

Radisson Hotel Group has great ambitions regarding this year. Indeed it plans to sign 330 hotels in EMEA and APAC in 2022, representing 15,000 new rooms.

Throughout 2021, Radisson Hotel Group, with the support of its shareholders Jin Jiang and Sino-Ceef, has continued to roll-out its five-year transformation plan. The group wants to keep up the momentum in 2022 as last year was the most successful year ever in the company history in terms of signings.

This year begun well with the signing and the opening over 50 hotels to date across its EMEA and APAC portfolio. The group aims now to double its number of signings in EMEA by adding 45 properties, and exponentially increase its signings in APAC by adding 285 properties, together with its partners.

Regarding the growth across EMEA, Radisson focus particularly on the expansion of the group’s midscale lifestyle brand, prizeotel. The group revealed expansions plans for this brand, aiming to develop its existing prizeotel portfolio with 45 new signings in select EU countries in the next five years, as well as introduce the brand to the United Kingdom.

The fast expansion of the group is carried by its wide brands’ portfolio. Radisson Collection, launched in 2018, has grown to over 45 properties. Radisson Blu continues to cement its position as one of the main upper-upscale brand in Europe and counts close to 400 hotels across its global portfolio. The Radisson RED portfolio expanded to nearly 70 hotels worldwide while the Radisson brand grew to nearly 300 hotels worldwide.

Radisson Individuals, created in 2020, is quite successful and now includes over 55 hotels in operation and under development globally. This brand is expected bo double its footprint in India by 2025. In addition to meet new market demand, the group recently launched Radisson Individuals Retreats, a lifestyle brand extension specifically tailored for the Indian market. 

Radisson Hotel Group has had an impressive start to the year with strong progress on our ambitious transformation and growth plan. Thanks to our five-year strategic plan, we quickly put in place all the necessary tools for a swift rebound which resulted in increased bookings since the start of the year, as leisure travelers sought to make up for the last two years, and a successful end to 2021 with the most signings in the company’s history. A key factor encouraging consumers to book with us has been their interest in sustainability and Radisson Hotel Group’s strong responsible business commitment. We continue to be leaders in sustainability with our commitment to Net Zero by 2050 and by playing a key role in the development of the Hotel Sustainability Basics in cooperation with the WTTC, which raises the global starting level of hotel sustainability worldwide.

Federico J. Gonzalez, CEO, Radisson Hotel Group

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