Radisson aims to expand its presence across APAC region

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Published on 24/06/22 - Updated on 24/06/22

APAC Expansion Plan Radisson

Radisson Hotel Group unveiled its APAC Expansion Plan, an initiative that focuses on its diverse brands and partnerships to drive 400% growth across the Asia Pacific region by 2025.

This plan will enable Radisson to increase its regional footprint in Asia Pacific. By 2025, it will add 1,700 hotels and resorts to its current portfolio of over 400 properties. In order to achieve this ambitious goal, the group’s expansion relies on a combination of organic growth, mergers and acquisitions, master license agreements, and leases in key locations.

Five strategic growth markets are specially targeted: India, Thailand, Vietnam, Australia, and New Zealand. The plan builds on existing initiatives to harness the potential of China with Jin Jiang and its subsidiaries. To further propel its holding in the Indian market, where it already operates more than 100 properties, the Group will leverage its existing relationships and seek new strategic partnerships.

In Thailand, Vietnam, Indonesia and Australasia, the establishment of new dedicated Business Units in Bangkok, Ho Chi Minh City, Jakarta, and Sydney will see the Group build local development and operations teams. As a result of bolstering its on-the-ground presence in these markets, owners will have access to an expanded collection of brands.

In select markets across Asia Pacific, the Group has rights to develop and manage the 7 Days and Metropolo brands, through individual master license agreements with affiliates of Jin Jiang. Radisson Hotel Group has also retained exclusive license rights to develop and manage the Golden Tulip brand from Louvre Hotels Group and additional rights to the Kyriad and Campanile brands.

The APAC Expansion Plan represents the latest phase of Radisson Hotel Group’s five-year transformation strategy. The Group has already undertaken significant investments and rolled out new brand architecture among its global portfolio.

Our plans for the APAC region represent one of the most important milestones in our company’s history. Focusing on Asia Pacific’s most dynamic destinations and introducing multiple new brand options will present outstanding opportunities for expansion. Asia is home to many of the world’s largest populations and fastest-growing economies; as the world reopens, travelers from across Asia will play a pivotal role in the global recovery. We look forward to working with our parent company, Jin Jiang International, and all of our partners around the region as we usher in an exciting new era of hospitality.

Katerina Giannouka, President, Asia Pacific, Radisson Hotel Group

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