The NUMA Group has acquired YAYS from Proprium Capital Partners, a step that consolidates its foothold in the Benelux and DACH markets.
YAYS, which is an Amsterdam-based furnished apartment platform brings to NUMA a portfolio of 489 units in France, Netherlands, and Belgium and also a secure pipeline of 124 new properties in European cities, like Madrid, Frankfurt, and The Hague.
This aligns with NUMA's strategy, focusing on strategically located hotels and commercial properties in central city areas. This acquisition elevates NUMA's asset management to €1.5 billion, overseeing a portfolio of over 4,700 rooms and flats in 28 major European cities. With the integration of YAYS, NUMA's unit count surpasses the 5,200.
The trend toward alternative accommodations, such as short-term rentals, has shown growth, capturing 20% of the travel market in 2022. NUMA's technology, pricing strategies, and data-driven approach streamline operations through automation and optimize revenues by smart pricing and occupancy management.
"Our mission at NUMA is to create a new category in the hotel world that meets the needs of modern consumers. We have only just scratched the surface in terms of digitisation terms of digitising and improving the whole travel experience, and we're still striving to better to better connect our customers with their favourite cities. He added: " We are delighted to be partnering with YAYS and its team to create the undisputed leader in Europe's leading cities. YAYS offers a very attractive portfolio of properties with high customer satisfaction - in markets where NUMA is not yet present. As such, YAYS provides an excellent starting point for NUMA to develop a leading position in the key markets of Amsterdam and Paris - two of the top ten destinations in Europe. Together with the YAYS team, we plan to accelerate our joint growth in the Benelux and France. "- Christian Gaiser, CEO and co-founder of the NUMA Group
"We acquired YAYS in 2017 with the aim of supporting a strong platform in one of the most exciting sectors of hospitality (aparthotels). Over the past six years, the YAYS team has performed exceptionally well, navigating through the ups and downs of a growing including the unprecedented challenge of a global pandemic. As the sector matures, attractive opportunities for consolidation will continue to emerge. We followed NUMA's success for some time now, and we are convinced that the combination of that the combination of YAYS and NUMA will generate value for both customers and real estate partners." - Javier Perez-Lecumberri, Proprium
"This marks a defining moment in the history of YAYS, which began over 15 years ago with a pioneering spirit and a strong connection to the Dutch market. As the company has grown into a leading regional player in the Benelux and France, the company's heritage of ingenuity and entrepreneurship has led to more recent development, innovation and expansion beyond these initial parameters. And I'm really proud of the team that has made it possible to evolve our product and enhance the customer experience, in a true spirit of hospitality. As the next chapter of YAYS begins, it's clear that NUMA's growth vision for a dominant European hotel apartment player - one that incorporates the YAYS portfolio and its strong regional market share - will create huge opportunities for all the teams, owners and investors involved in this transformative space." - Zachary Schwartz, CEO of YAYS Group