Nobu to enter Europe

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Published on 15/05/14 - Updated on 17/03/22

Nobu Hospitality continues global expansion and has announced its first European hotel, the Nobu Hotel Shoreditch in London.

The Nobu Hotel Shoreditch London will be the group first hotel in the British capital. The property, which is currently under construction and projected to open in Q1 2016, is under a long-term management agreement between Nobu Hospitality and the Willow Corp Sarl, the owner of the hotel. It is being developed by Meir Abutbul, the London based boutique hotel developer. Nobu Hospitality will open the 156 room hotel at 10-50 Willow Street in the Shoreditch area of London."The Nobu Hotel Shoreditch in London is our first European hotel joining our growing portfolio collection of hotels covering select locations in the Americas, Middle East and Asia," explains Trevor Horwell, chief executive officer of Nobu Hospitality. "Our proven business algorithm for hotel owners is our tactical and competitive advantage, focusing our effort on maximizing return per square foot. We are as such continuing to expand our global hotel footprint with a robust development pipeline working with the best strategic partners."

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