In the last 12 months, Hilton has emerged with an ambitious expansion strategy, the brand has managed to open doors to one new hotel daily worldwide, and boasting 127 new properties in the fourth quarter alone. This remarkable growth demonstrates a resurgence in the industry post-pandemic, leveraging Hilton’s brand recognition to seal deals and open new avenues for expansion. Interview with Nick Smart

Brand Recognition: The Cornerstone of Development Hilton's leverage lies in its storied name, a beacon of global hospitality. Brands under its umbrella such as Double Tree, Hilton Garden Inn, and Hampton by Hilton, enjoy instant recognition even in regions sparsely populated with their hotels. This...

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