Moxy Hotels expects to enter the France market in 2015, announced by Marriott International CEO, Arne Sorenson, in an interview with Les Echos. The first hotels of the brand which was developed by Inter Hospitality, Ikea subsidiary, in partnership with Marriott International, should open in Europe in April 2014, the first of which will be in Milan. 50 hotels should open on the Old Continent over the next five years. The brand set a goal of opening a total of 150 hotels in 10 years, for 80,000 rooms. The first hotels will be managed by Nordic Hospitality, already partners with Marriott International in Scandinavia, but the concept is expected to grow with other franchisees in Europe.
