Marriott International closed 2019 with record growth in the Caribbean and Latin America

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Published on 27/02/20 - Updated on 17/03/22

Aloft San Juan

Last year, the Group added 10,000 rooms to its pipeline across 15 brands and 17 countries and territories in the region, marking the company’s fourth consecutive year of record expansion in the area.

It was also a year of growth in terms of conversions. The company signed 2100 conversion rooms in the Caribbean and Latin America which turned out to be beneficial to its four conversion-focused brands – Tribute Portfolio Hotels, Luxury Collection, Autograph Collection and Delta Hotels by Marriott – as more owners sought out to be part of Marriott’s brands and programs. Delta Hotels by Marriott also signed its first deal in the region.

As for the vacation segment, the company’s recently launched all-inclusive program also proved to be a success. Nearly six months after its launch, Marriott International has signed seven management and franchise agreements for all-inclusive properties representing nearly 3,200 rooms. Among the all-inclusive projects in development are an 800-room Marriott Hotels resort in Jamaica and a 240-room Ritz-Carlton resort in Mexico. Last year was also marked by the acquisition of Elegant Hotels Group, consisting of seven hotels and 588 rooms located on the Platinum Coast in Barbados.

Moreover, the group’s lifestyle brands AC Hotels by Marriott, Aloft and Moxy continued to expand in the region with the signing of 1,284 rooms in 2019.

As a result, in 2019, the company increased its portfolio in the region to 268 open properties and 55,195 rooms in 34 countries and territories.

"We had a landmark year for hotel transactions in the Caribbean and Latin America in 2019, fueled by the hotel development community’s demand for our leading business support and loyalty program, our attractive brands and strong owner interest in our new all-inclusive brand extensions,” said Laurent de Kousemaeker, Chief Development Officer, Marriott International. “With a growing pipeline of 146 hotels and resorts totaling over 24,000 rooms, we are poised for solid growth in this region, providing more opportunity to drive engagement with our loyalty members.

As a reminder, Marriott International ranked first in the Top 10 Hotel Groups Worldwide in 2019 with a portfolio of 6 817 properties or 1 295 182 rooms (Hospitality ON data). As for the present year, the company ranks 4th in the Top 10 Hotel Groups in Europe and has recently announced a three-year growth plan that aims to the opening of 1,700 hotels by 2021.

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