
Louvre Hotels Group confirms its development ambition for the first half of the year, with 39 new openings for 5367 rooms, including 25 establishments abroad representing 4,279 rooms. The hotel group has thus strengthened its global presence and plans to launch in four new countries by the end of the year: Lithuania, Ukraine, Burkina Faso and Ethiopia.Relying on high-growth countries, Louvre Hotels Group is now turning more towards Africa and the Middle East region for its development, where it opened 15 hotels in the first six months of the year. "We currently have about thirty establishments in Africa and want to reach a portfolio of 60 to 65 hotels in the region in the next two years, including a sustained development in Morocco, Algeria and Central Africa. Business tourism is growing in these locations, where infrastructure is still insufficient", said Pierre-Frédéric Roulot, President and CEO of Louvre Hotels Group.With the BRIC countries, Asia is another growth point for the hotel group, which is focusing especially on trusted partners with a real knowledge of target markets to develop in the region. "We are entering a new phase of development by promoting larger deals such as those we are about to announce in Indonesia, to open 30 hotels in the destination, and Taiwan, for 10 establishments, three of which are already under construction", said the group's president.Europe and France remain at the heart of the group's strategy, with four openings on the Old Country over the first six months of the year. In France, Louvre Hotels Group has continued its repositioning activities by opening 14 hotels in the country under the Campanile and Golden Tulip brands. It has also continued its renovation program that was launched three years ago. Today 60% of subsidiary hotels have been renovated and this figure is expected to reach 90% by the end of 2014.Louvre Hotels Group is thus well on track to achieve its previously announced development goal, 80 to 85 new openings in 2013. Half of the goal has already been reached in the first semester and the other part is well underway.
