Irish hotel chain Jurys Inn to be rebranded as "Leonardo"

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Published on 20/04/22 - Updated on 20/04/22

Jurys Inn rebranding

This vast operation of rebranding is undertaken by the Fattal Hotel Group, owner of Ireland’s best known hotel chain.

By this autumn, all 35 Jurys Inn hotels across Ireland and the UK are to become Leonardo hotels. This rebranding’s operation is part of a wider growth strategy that could also see new hotels built in Dublin, Galway and Cork. Thus the Jurys name will disapear after 150 in existence.

The entire Jurys Inn portfolio was acquired by the Fattal Hotel Group in 2017 and the Jurys brand has since operated in Ireland and the UK under the Fattal umbrella, along with its Leonardo, Royal and Nyx properties. Currently Fattal already had seven Leonardo hotels in the UK. 

Ever since we became part of the Fattal group there has always been an intention to bring the two groups of hotels together. […] There are a lot of similarities between the Jurys brand and the Leonardo brand. We will have the benefit of being part of an international brand, part of a group of 145 Leonardo properties, with the benefits that go with that, from a larger loyalty programme to a single website for bookings across the whole business. 

Jason Carruthers, Managing Director of Jurys Inn

Fattal Hotel Group is actively looking at a number of sites for new hotels, as well as acquisition targets across Ireland. A Nyx hotel at Portobello in Dublin is currently under construction, it is expected to open in November 2023. 

Of course, there is an emotional attachment to the Jurys brand and great respect for the way the brand evolved over the years. But it’s really about the opportunity moving forward and it’s so compelling to be part of an international group with 225 hotels internationally and 145 of those under the Leonardo brand. That is the big driver. […] We’ve got this suite of brands available to us and in Dublin, for example, we’ll have two Leonardo properties in Christchurch and Parnell Street when they change from Jurys Inn, a Nyx hotel in Portobello and we also see potential for a Leonardo Royal. 

Jason Carruthers, Managing Director of Jurys Inn

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