Following its revamping program, the British group offers EVEN Hotel brand a new design. Moreover, the restaurant menus has been refreshed, and a wellness experience integrated to the brand fundamentals. This renewed brand has been designed in collaboration with franchisees.

Flexibility for customers and owners has been implemented within the various options of the brand. Healthy cooking at the bar and restaurant mixes with richer dishes for instance. In room fitness devices will be available.

The brand in currently present in Northern America and China. First properties to include the new design will be the next openings in Austin and Waco, Texas; Bozeman, Mont.; Portland, Ore. and Long Island City, N.Y. and San Diego.

Raul Ortiz, VP, Global Marketing and Brand Management for EVEN Hotels, said: “EVEN Hotels is a strategic long-term priority for IHG Hotels & Resorts. Enhancing the brand experience to reach even more guests while driving increased owner returns is the way we are growing EVEN Hotels. Our core mission is to put wellness while traveling within reach for more people. Our new offerings and richer experiences appeal to more travelers and owners.”