Intercontinental Hotels Group, today announced that its upscale Voco brand arrives in the USA with first locations planned for New York City, St. Augustine (Florida) and Columbia (Missouri).

Julienne Smith, SVP, Development, Americas, IHG, said : “Voco Hotels is one of our highest-potential, most flexible brands for owners, with diverse projects and markets ranging from the 470-room voco Dubai to the newly announced 50-room Franklin Hotel in Manhattan. As the voco brand makes its debut in the Americas, it is generating terrific momentum with our initial three signings illustrating how strongly it resonates with owners seeking to enhance the originality of an existing property or develop a new hotel, while also tapping into IHG’s powerful global network and enterprise offerings.”

The first three Voco Hotels projects in the Americas are in distinct destinations :

• Voco The Franklin Hotel (New York City) : Located in a prime location on the Upper East Side of Manhattan, the hotel has served travelers from around the world and is near of many well-known attractions including Central Park, the famed Museum Mile, and Madison Avenue shops.
• Voco St. Augustine (Florida) :  This hotel sits between the beaches of St. Augustine and the Historic District  featuring restaurants, shopping, galleries, museums and tourist attractions.
• Voco The Tiger Hotel (Columbia, Missouri) :  this landmark hotel is in the heart of downtown and is adjacent to the University of Missouri (Mizzou) campus, with access to numerous area restaurants, bars, retail shops, and amenities.

Glyn Laverick, Owner, Voco The Tiger Hotel, said : “Offering a unique guest experience in a prime location, our property is known as the place where upscale modern meets historic architecture for uniquely relaxing sojourns, meetings and weddings. We’ve made significant investments in The Tiger Hotel in recent years, resulting in consistently high reviews from guests, and we believe partnering with IHG and the voco brand is a great opportunity to further elevate the guest experience and amplify the hotel’s reputation to travellers from around the world.”

Globally, the brand’s current development pipeline of 28 new properties will take it into 19 countries over the next five years, and Voco Hotels remains on track to continue to grow in attractive urban and leisure locations across the world.