Hyatt Hotels has announced ambitious plans to fuel its expansion in the Americas region, adding 200 new hotels to its portfolio over the next three years. The move will see the group’s collection of full- and select-service brands in the region grow by a third.
Driving swift growth to meet demand
Setting out its goals for development across the Americas, Hyatt has said it expects to open 50 properties in 2020. It will then follow this up by adding a further 140 hotels to its pipeline – all of which will aim to welcome guests through their doors by 2022.
The additions to Hyatt’s portfolio will include new openings, alongside a selection of management and franchise deals. This will to the group’s presence in both the full service and select service markets.
With 585 Hyatt hotels already operating in the region, the new properties will see growth in the group’s regional portfolio leap by 33%. It demonstrates the value that Hyatt places on future operations in the Americas. It has identified markets in the region as a top priority due to increasing demand.
Boosting new brands in different segments
As well as increasing its overall brand presence in the region, Hyatt’s announcement is a major boost to its newest brands. Alila, Destination Hotels, Joie de Vivre and Thompson Hotels are all set to gain new rooms, whether through new openings, or managed and franchise deals
Notable additions to the brand portfolios include:
- The Thompson Washington D.C. (225 rooms), which opened 8 January 2020
- A Joie de Vivre hotel (161 rooms) and a Destination Hotels property (226 rooms), both located in Oceanside, California and due to open in late 2020
- An Alila hotel in Encinitas, California (130 rooms), set to open in early 2021
Hyatt Place and Hyatt House will also see major growth, with plans to add more than 100 new hotels to the two brands across North and South America in 2022.
Americas announcement part of global plans
Hyatt’s latest announcement follows its plan to expand its global offering in the luxury segment – adding 20 properties to its portfolio in 2020. It also comes hot on the heels of the group unveiling Caption by Hyatt – its newest Lifestyle-Select Service brand, designed to transform the way guests view and use communal spaces in hotels.
Hyatt remains focused on thoughtfully growing our full service and select service portfolio of brands in the Americas region – and growing and running our core hotel business: the development, management and franchising of full service and select service hotels,” said Pete Sears, Americas group president, Hyatt. “Hyatt’s Americas growth through 2022 further signals incredible strength in our brand among owners, customers, and guests across the largest region within Hyatt’s global portfolio.
It will be interesting to see how this expansion drives Hyatt’s market share in the Americas and worldwide.