
Hub by Premier Inn, Whitbread's new brand based on a compact room concept, is to open a second location in Edinburgh, Scotland. The property will offer 131 rooms of 11.4 square meters each in the city's Old Town. But what rooms lack in size, they make up for with technology - the brand plans to lead the UK in terms of smartphone interfacing."As a city, Edinburgh ticks all the boxes as a perfect location for our hub brand," says Patrick Dempsey, Whitbread Hotels and Restaurants Managing Director: "It's a popular tourist and business destination with strong demand for good value, quality hotels. We believe hub will prove to be a tremendous success, appealing to more price sensitive customers seeking quality accommodation in the center of the city."Opening is expected for late 2015