Hospitality entrepreneurs work on their uniqueness to win over customers and build loyalty

2 min reading time

Published on 28/03/22 - Updated on 29/03/22

Hospitality Operator Forum

The hotel industry is accelerating its transformation with increasingly distinctive concepts for products that generate a unique customer experience. The historic chain brands are evolving and so are the companies that develop their own products. Decrypting and sharing at the Hospitality Operator Forum on 22 June.

Three entrepreneurs, who innovate and propose strong concepts and products, will be speaking.

I would like to attend

Laurent Taïeb, founder of the eponymous group, is developing with his teams, projects in the hotel, restaurant and bar sectors. He has chosen France as his playground and recently distinguished himself with the opening of the 82 rooms of Madame Rêve in the La Poste du Louvre. A project won following a call for tender launched in 2013. As the group's mantra indicates, Laurent Taïeb's aim is to create living spaces. The upcoming property in the Duo Towers will be no exception with the forthcoming opening of the MGallery with its partner Pascal Donnat.

Laurent Taïeb will share with us his vision of hospitality and the energy he brings to his accommodation, restaurant and entertainment projects.

Hugues van Heesewijk is co-founder and CEO of French Hospitality which develops the Gogaille concept.  Gogaille was born from the meeting of 5 entrepreneurs, 3 of whom were hotel professionals who could not find an ideal stay experience in the provinces. Eating well and sleeping well is the basis of the concept, which only targets so-called secondary markets with towns of less than 200,000 inhabitants. The group also aims to revitalise these destinations, a successful gamble in Limoges where the first Les Echoppes concept was a great success before the imminent opening of the hotel property.

How to attract leisure and business customers in less premium markets? What is the philosophy behind a sustainable offer that has a positive impact on its territory? How to design a seamless digital customer journey?

Bringing two worlds together around an international brand, or when hospitality enters a new dimension. You will be among the first to discover the contours of this new partnership. More information in May.

Three speakers will develop their concepts and products according to their vision of hospitality and around strong brands. See you on 22 June!

I would like to attend

Simultaneous translation available.

For further

Every week, the HON team brings you an expert look at the world of hospitality. By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.


Sign up to add topics in favorite. Sign up to add categories in favorite. Sign up to add content in favorite. Register for free to vote for the application.

Already signed up? Already signed up? Already signed up? Already registered?