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Emaar expands African presence

1 min reading time

Published on 06/11/12 - Updated on 17/03/22

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Emaar Hospitality Group has announced its first establishment in Kenya, second in Africa after The Address Marassi Golf Resort & Spa in Egypt. The Kenyan resort near the Masai Mara national reserve will open in 2013 under Emaar’s 5-star brand, The Address Hotels and Resorts.

“Our expansion is a perfect fit to our strategy of exploring growth opportunities in key emerging markets globally, ”

says Mohamed Alabbar, Chairman of Emaar Properties. The Emaar group has proven itself with its success in Dubai. Using that property as a hub, Emaar is connecting its hotel network to the markets in Africa by linking Emirates Airline from Dubai to Nairobi and then to other markets.According to Josef Kufer, Chief Operating Officer of Emaar Hospitality Group The Address Masai Mara will “stand apart as a unique resort”} in Emaar’s portfolio. Its focus on “the highest standards in environment-friendliness.” will provide guests with a “lifestyle experience that builds on their expectations of enjoying nature at its pristine best at the Masai Mara National Reserve.”In addition to promoting sustainable development through environmental friendliness, the investment should create direct and indirect job opportunities for the local population.
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