Elegant Hotel Collection, a new soft brand for independent luxury hotels, has made its debut with 25 high-end properties. This exclusive collection includes renowned hotels such as Stapleford Park, Sunborn Hotel Gibraltar and Paresa Resort Phuket. In addition, six hotels from the Exclusive collection, such as Pennyhill Park and South Lodge, have joined the portfolio.
Elegant Hotel Collection is by invitation only, with ambitious plans to reach 50 properties worldwide by summer 2024. Each member property has been meticulously selected to embody the five core elements of the brand: Hospitality, Authenticity, Inclusivity, Innovation and Sustainability.
The launch brings the Elegant Hotel Collection in line with established brand collections such as Leading Hotels of the World and SLH (Small Luxury Hotels) and coincides with the expansion of independent hotel portfolios by major hotel groups.
This initiative aims to provide independent luxury properties with a platform for growth, personalised support, global distribution and additional financial returns. The Elegant Hotel Collection team has decades of experience in the hospitality industry and is committed to enhancing the unique identity of these exceptional hotels.
Some of the founding members of Elegant Hotel Collection are: Home House, London; Rosselli AX Privilege, Malta; Exclusive Collection (Pennyhill Park, South Lodge, Lainston House, The Manor House, Royal Berkshire and Fanhams Hall), Sunborn Hotel Gibraltar; Paresa Resort Phuket, Thailand; La Sultana Oualidia, Morocco; Cresta Palace Hotel, St Moritz; and Stapleford Park.
"Many independent luxury properties are questioning the return on investment of their current representation and have been left behind in the marketing race. We will enable them to find their own voice and thrive, offering them personalised support, global distribution and, critically, incremental growth with a positive financial return. To achieve this, it is essential to strengthen the unique identity and brand awareness of these wonderful hotels." - Catt McLeod, Vice President Brand Development, Elegant Hotel Collection
"We are delighted to be part of this community at a time when consumers are looking for brands that align not only with their values, but also their quest for new and memorable experiences that can be uniquely delivered by great boutique hotels and brands." - Stephanie Hall, Group Sales and Marketing Director, Exclusive Collection
"In the digital age, technology is a driver of any hotel's business success - when used correctly. Elegant Hotel Collection has rightly chosen a world leader in distribution to support its growth." - Mark Lewis, CEO and founder of HotelREZ Hotels & Resorts