
InterContinental Hotels Group(IHG) has announced the first set of signings for its HUALUXE Hotels and Resorts brand, the newest addition to its brand portfolio. The brand, which was launched five months ago, is specifically designed for Chinese consumers.
HUALUXE Hotels and Resorts, the first international hotel brand specifically designed for Chinese consumers, has announced it has signed eight new management contracts since it was launched earlier this year. The new hotels will be located in Beijing, Shanghai, and six other emerging business and leisure destinations across China. It will bring a combined total of nearly 2,800 rooms to the HUALUXE brand.HUALUXE Hotels and Resorts focuses on the aspects of Chinese etiquette, the importance of tradition, rejuvenation, status and familiar spaces. The eight newly signed hotels and resorts are expected to open between 2014 and 2016.IHG today announced positive results for the first half of 2012.