The Duval Group to step up on golf activity

2 min reading time

Published on 18/07/22 - Updated on 18/07/22

Groupe Duval Golf loisirs tourisme

The Duval Group, owner of the Odalys brand, announced in February 2022 the acquisition of Bluegreen. After a review by the French Competition Authority, this purchase was officially ratified on July 1st.

Eric Duval had invested before 2010 in the Ugolf group (formerly NGF) with the aim of conquering new markets, particularly internationally. The golf sector, for structural reasons similar to those that constrain the outdoor hotel industry, is struggling to develop geographically in France. Necessary surface areas, landscaping, water resources, and the location of courses are all constraints that golf course owners and developers face in France and increasingly in Europe.

Nevertheless, the Duval Group, betting on external growth, has acquired its main competitor in the golfing segment, increasing its portfolio from 59 to 105 golf courses.

Pauline Duval, the group's managing director, said last February: "We are happy to integrate the BlueGreen teams into our family group. We will offer them the means to continue their development, while remaining faithful to the human values we share and to the entrepreneurial spirit that drives us. Our ambition? To continue to open up golf to a wide audience in France and abroad."

In addition to its development ambitions, the Duval Group is also committed to making the sport more accessible, with highly developed educational formulas and supplies. The members of the group's properties also benefit from international partnerships, a good strategy for keeping customers in the ecosystem.

Ambitious in terms of accommodation, the Duval Group operates several types of assets capitalising on the group's know-how. Tourist residences, apartment hotels, student residences, senior residences and campsites allow the group to extend its presence in France, Europe and the Mediterranean, as Odalys CEO Laurent Dusollier shared with Hospitality ON. Synergies are also to be expected between the accommodation supply and the golf supply across the group's destinations.

Groupe Duval

Groupe Duval

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