Asian hotel group Dusit International has ended the year by announcing a new luxury brand, Dusit Devarana. The brand builds on Dusit's reputation for top resorts, but focuses more on providing an experience to its clients."The Dusit Devarana brand caters to those looking for a truly multisensory experience across all touch points; design that goes beyond the visual and service that goes beyond the extra mile", says Gerrit Kruger, Director of Branding & Loyalty Marketing for Dusit International.Dusit and its Indian joint-venture Dusit Bird Group hosted the soft launch of the brand's first resort, Dusit Devarana New Delhi, earlier this year. Earlier in the month, the group announced the Dusit Devarana Dianchi Lake, Kunming resort in China. Further developments are planned for Hainan, China and Jaipur, India.
