Deutsche Hospitality makes its debut into the United Arab Emirates

2 min reading time

Published on 24/03/22 - Updated on 24/03/22

Al Hamra Residences

Thanks to a partnership with Al Hamra, Deutsche Hospitality will settle in Ras Al Khaimah.

Deutsche Hospitality will take on management of the Al Hamra Residences and Al Hamra Village Hotel in Ras Al Khaimah. The group thus is expanding into the United Arab Emirates by collaborating with Al Hamra, the leading lifestyle developer and investment company in this area.

The resorts will use the Steigenberger Residences and MAXX by Deutsche Hospitality brand names in future. By this operation Deutsche Hospitality will gain market entry to the Emirate of Ras Al Khaimah.

These two properties form part of the award-winning Al Hamra integrated tourism destination. The Al Hamra Residences, which are located directly next to the beach, comprise 143 apartments ranging from studios to penthouses. The complex also includes an international restaurant, a beach bar, a pool bar, a swimming pool, a gym and tennis courts.

The Al Hamra Village Hotel features large green spaces as well as 219 rooms spread across 52 villas. Several leisure facilites are offered in this village such as a swimming pool, a restaurant and also a pub. Guests can also to Al Hamra Golf Club, the Al Hamra Marina and Yacht Club and the Al Hamra Mall. 

The partnership with Al Hamra represents an important milestone in Deutsche Hospitality’s growth strategy in the Middle East. The United Arab Emirates is a very attractive market, and the potential for our eight hotel brands is high. Collaboration with a strong local partner will enable us to leverage this potential in the best possible way. 

Marcus Bernhardt, CEO of Deutsche Hospitality 

In light of the constantly growing demand in the Gulf, we are delighted to be working with Al Hamra to enhance our presence in the region. We are confident that these two new properties will perfectly supplement Deutsche Hospitality's portfolio in the Middle East. 

Siegfried Nierhaus, Vice President Middle East, Deutsche Hospitality 

As Ras Al Khaimah’s premier lifestyle developer and investment company, we are focused on enhancing the destination appeal of the Emirate and driving regional and global partnerships that create exceptional value for our customers and guests. Our strategy supports the vision of the leadership to enhance Ras Al Khaimah’s reputation as a regional tourism and investment hub. The expansion of Deutsche Hospitality in the Middle East through the management of our award-winning assets further highlights the growing global investor appeal of Ras Al Khaimah and the high returns that Al Hamra delivers through its existing income generating assets. 

Benoy Kurien, Group CEO of Al Hamra

Deutsche Hospitality

Deutsche Hospitality

Hotel Group

  • Deutsche Hospitality Germany
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