
Continent Worldwide Hotels has signed up a joint venture agreement to rebrand 80 hotels in India.
Continent Worldwide Hotels, Istanbul, announced this week that it signed a joint venture agreement with Home-Like Hotels, Greater Noida, India, to rebrand and upgrade its 80 independent Indian hotel members under Continent’s brands Urban Collection, Swiss Inns and Ancyra Inns & Hotels.Continent announced that initially six of the HLH member hotels will become Swiss Inns and 14 will become members of Ancyra Inns & Hotels. Twenty properties will be members of the Urban Collection brand and all hotels will still be marketed and managed by the Home-Like Hotels team. The branding switch will take place over the next 10 to 12 months.“We are proud to align with Home-Like Hotels, a successful hotel management group which clearly believes in and supports our brand growth strategy,” said Ethem Zagikyan, Continent Worldwide managing director. “We look forward to a partnership of our brand alliance and furthering our association with Home-Like Hotels.”Home-Like Hotels, formed in 2007, is a membership-based sales, marketing & management company for small to mid-sized independent lifestyle hotels."We are delighted to add Continent Worldwide brands as a hotel management partner and we believe that upgrading of these 80 member hotels will improve visibility & operating results of our member hotels,” said Amrik Singh Khokhar, Home-Like Hotels managing director. “This is also an excellent opportunity for us to develop Home-Like Hotels brand as an international brand with the partnership of Continent.”

