Cachet Hotel Group (CHG), announced that it will launch a new brand called NANO Hotels & Resorts, in partnership with the architect Michael Arad and real estate developer Harry Gross of G-Holdings. The first NANO Hotel will be located in Manhattan, where the brand is headquartered. The Cachet Hotel Group will be developing and managing NANO branded properties in Asia, the Middle East and Africa. CHG and G-Holdings developed NANO Hotels, Resorts and Residences in response to four marketplace growth opportunities:
- Quiet Design: NANO will offer a refuge, a place of quiet, serenity and security in the midst of the hustle and bustle of the metropolis.
- Artistic Focus: NANO will feature local artists throughout its properties, whether in photography, sculpture, oil paintings or video installations.
- Technology Personalization: NANO's booking engine, technology interfaces and mobile applications will enable guests to customize their experiences.
- Culinary Innovation: NANO will also be a place where high-level chefs create intelligent interpretations of classics and present them with a casual comfort.
The first NANO Hotel will open in New York City. The brand will also target top tier urban and resort locations throughout China, South East Asia and the Middle East, with plans to open in major cities around the world including Miami, Shanghai and Dubai. The Cachet Hotel Group and G-Holdings development plan includes both investment in real estate and straight management contracts. The partners are currently seeking to acquire land and build mixed use NANO projects in gateway cities and resort markets around the world. In addition, they are also seeking to work with established developers and may invest equity into mixed use projects that feature a NANO Hotel & Residence.
