Global hospitality group BWH Hotels, which operates the Best Western and World Hotels brands, has unveiled an ambitious five-year plan to expand its footprint in the UK. The initiative aims to add 100 hotels to its portfolio, bringing its total capacity to 20,000 rooms nationwide.

A Year of Milestones Fuels Future Growth

In 2024, the group marked a significant milestone by incorporating its first long-stay property, the Liverpool Dockside Aparthotel, into its UK portfolio. This achievement highlights the group's focus on addressing evolving traveler and hotelier needs, driven by its York-based team.

A Diversified Growth Strategy

By 2029, BWH Hotels intends to add 8,000 rooms, targeting diverse market segments and fostering partnerships with independent hotel operators. The strategy focuses on premium properties in key northern cities, alongside a refreshed brand identity to adapt to economic challenges.

Support for Hotel Partners

Hotels joining the BWH network gain access to several competitive advantages, including:

• A global loyalty program,
• Affiliate marketing campaigns,
• Advanced digital connectivity under favorable terms compared to other major hotel chains.

A Vision Rooted in Partnership

"2024 showcased our momentum, and we are committed to building on it over the next five years. We aim to partner with independent hotels across the country to ensure their sustainable growth while maintaining their unique character." - Robert Alley, BWH Hotels GB Brand Director
 

Global Reach and Unique Approach

BWH Hotels operates in over 100 countries with a network of 4,200 properties. The group’s model blends the reach of an international brand with the individuality of its partner hotels. Its global loyalty program, with 60 million members, enhances visibility and growth opportunities for its hotel partners.

Photo Credit: Best Western (Dockside Aparthotel, BW Signature Collection by Best Western)