Best Western adds another brand to the SureStay Hotel Group family, three years after it launched the first three brands as part of a subsidiary of Best Western Hotels & Resorts.

The SureStay Hotel Group was launched in 2016, with three distinctive brands from the economy to the midscale segment: SureStay Hotel, SureStay plus Hotel and SureStay Signature Collection. Operated as a subsidiary of Best Western Hotels & Resorts, it has enabled the group to strengthen its presence in the economy segment. On the other side, the SureStay properties have benefited from Best Western's capabilities in terms of resources, expertise, and distribution channels.

The group continues its expansion as it keeps growing, revealing 260 properties globally today. A new offer comes now under the SureStay label: SureStay Studio. The brand was created to answer a “growing demand from both developers and travelers”. Indeed, it demonstrates “strong ROI” for investors and “superior service and amenities” for customers.

“SureStay Studio solidifies BWHR as a global leader in the economy and premium-economy segments,” said David Kong, President and Chief Executive Officer of BWHR. “In a short span of time, SureStay Hotel Group has experienced tremendous growth around the world, and we are confident that SureStay Studio will further bolster this already successful portfolio of hotels.”

SureStay Studio, just like the rest of the SureStay Hotel Group, joins the Best Western Rewards program, as well as the BWHR’s website, and will receive global partnerships, sales support and a revenue management system to help hoteliers maximize their revenue.