B&B Hotels arrives on the UK market

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Published on 04/10/22 - Updated on 04/10/22

B&B Hotels UK expansion

B&B Hotels announced at the UK Annual Hotel Conference 2022 in Manchester its plan to extend its operations into the United Kingdom, with the ambition of opening 100 new hotels by 2035.

Since 1990, B&B Hotels has grown to more than 650 hotels across 14 European countries with a special focus on the budget hotel industry. B&B Hotels’ entry into the UK market and its growth strategy will include a combination of leasing new hotels with development partners, takeovers and conversions.

Kevin Murray has been appointed as Managing Director Development UK and brings with him over 25 years’ experience in hotel acquisitions and the wider hotel industry. The UK team is expected to grow significantly as the brand commences investment and delivery into the UK market.

Furthermore, B&B Hotels is looking to partner with existing hotel owners, developers, landowners, funds and real estate owners to deliver its expansion plans. The group has identified a highly attractive and underpenetrated segment of the UK’s hospitality market that has growth potential.

It is with great excitement that we announce our expansion plans today. With over 650 hotels and 59,000 rooms in our B&B global portfolio, we are well positioned to bring our overseas experience and business model of providing a high-quality hotel experience at affordable rates to UK consumers, at a time when money matters more than ever.

Max C. Luscher, B&B Hotels’ CEO of Central and Northern Europe

Our expansion plans will see the delivery of at least 100 hotels by 2035, through the same business model that has led us to success in Europe – an asset light and flexible model with low capital expenditure and best-in-class profitability. B&B Hotels’ decentralised structure also allows for necessary agility and adaptation to meet local needs and opportunities, which has helped us succeed in so many countries already.

Kevin Murray, Managing Director Development of B&B Hotels UK Ltd



Hotel Group

  • B&B HOTELS France
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