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Barceló: innovation, sustainability, and personalization at the heart of its strategy

5 min reading time

Published on 20/02/25 - Updated on 20/02/25

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Barcelo Hotel Group

In a constantly evolving hospitality sector, Barceló Hotel Group stands out with a visionary approach focused on innovation, sustainability, and customer experience. Sara Ramis, Chief Client, Marketing & Sustainability Officer, shares the group’s ambitions: strengthening its presence in key markets, adopting advanced personalization technologies, and promoting responsible tourism. Through initiatives like Barceló ReGen and Barceló Experiences, the hotel chain combines operational excellence with a commitment to local communities, shaping a future where travel becomes a driver of sustainable development and cultural enrichment.

What are your main development ambitions in the short and long term? Our goals are to increase our presence in key markets and innovate in the customer experience, combining digitalization and personalization, while continuing to work on regenerative and responsible tourism in the destinations where...

Barcelo Hotels
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Barcelo Hotels

Hotel Group

  • Barcelo Hotels Spain
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