Banyan Tree Group unveils Homm brand with first location in Phuket Thailand

2 min reading time

Published on 27/01/22 - Updated on 17/03/22

Homm Bliss Southbeach Patong

Singapore-based hospitality company Banyan Tree Group has debuted the newest concept within its global multi-brand ecosystem on the Thai island.

The Homm brand is up and running with the arrival of the beachfront Homm Bliss Southbeach Patong.

Homm, a new Banyan Tree Group concept providing guests with a sense of home through reliable services, signature facilities and accommodation at affordable rates, has made its debut. It’s one of five new brands encompassed within Banyan Tree Group’s growing portfolio, alongside Garrya, Folio, Banyan Tree Escape and Banyan Tree Veya.

The Homm flag aims to cater for families, couples and business customers alike.

With the introduction of our Homm brand, we strive to provide guests with true ‘sense of home’ comforts that act as a basecamp for new experiences and adventures, while simultaneously supporting the local community.

Chatchaya Jearranai (May), Hotel Manager of Homm Bliss Southbeach Patong

Homm Bliss Southbeach Patong’s close proximity to Phuket’s culturally rich attractions and coastal region provides global travellers with the ability to fully engage with locals and foster sustainability and stewardship practices through Banyan Tree Group’s world-renowned Stay for Good programme, a blueprint for future Homm locations to come.

The first hotel in this collection, Homm Bliss Southbeach Patong, accommodates guests in 71 rooms. The hotel lies at the southern end of Patong Bay on 1.5 miles of white-sand shoreline with views over the Andaman Sea.

The property provides beachfront access and is home to two outdoor pools, the Seagulls on Southbeach dining venue, and all-day restaurant Rice Bowl for Thai cuisine.

Each Homm property will advocate for an endangered species through Banyan Tree Group’s Stay for Good programme. The Patong hotel, for example, prominently displays an origami version of the native black-billed gull in its lobby.

For further

Every week, the HON team brings you an expert look at the world of hospitality. By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.


Sign up to add topics in favorite. Sign up to add categories in favorite. Sign up to add content in favorite. Register for free to vote for the application.

Already signed up? Already signed up? Already signed up? Already registered?