Six months after opening its first and only property, in Fort Lauderdale, B Hotels & Resorts announces the second property to fly the flag.
The 250-key Continental Oceanfront South Beach Hotel in Miami Beach will undergo a yearlong renovation and repositioning and will be launched as part of the B Hotels & Resorts family in fall 2012. The hotel is owned by InSite Group and Cube Capital, which acquired the property for US$61 million in a joint venture earlier this year.The 240-key B Ocean Fort Lauderdale opened in January on Fort Lauderdale Beach, Florida.B Hotels & Resorts is led by Weinstein and Corporate Vice President Christopher Tompkins. The brand touts itself as an alternative for the conversion of existing flagged and independent hotels. With three property designations—hotel, resort and boutique—B Hotels has an aggressive growth strategy with a focus on self-expression and approachability.The 240-key B Ocean Fort Lauderdale opened in January on Fort Lauderdale Beach, Florida.
