
Starwood Hotels & Resorts will debut its Aloft brand in the Russian city of St Petersburg, with a new hotel set to open here in 2015. The group thus continues the expansion of its hotel portfolio in Russia, which currently comprises three establishments.
Starwood Hotels & Resorts Worldwide has announced the signing of Aloft St. Petersburg. Starwood’s midscale brand will operate the 200-guestroom hotel, situated in in an emerging business district in the northern part of the city overlooking the Neva River. The property is under the ownership of Remstroyintour LLC and Ludmila Kudryavtseva. Aloft St. Petersburg is slated to open in 2015.Roeland Vos, President of the company’s Europe, Africa and Middle East (EAME) Division, said, “We see great opportunities to grow our Aloft portfolio in markets like Russia where there is a strong demand for affordable yet stylish, innovative hotel brands. The signing of Aloft St. Petersburg underlines Starwood’s continued commitment to expanding our portfolio of mid-market brands in Russia and throughout Europe.” The brand was created in 2008 and thus far has 60 hotels in 10 countries.Starwood recently opened the W Hotel in St. Petersburg and also has two hotels in Moscow: the Hotel National, a Luxury Collection Hotel (pictured above) and the Sheraton Palace Hotel in Moscow.