Starwood Hotels & Resorts has announced a new location for its Aloft brand, to debut in Sarasota, Florida in the United States. "Aloft Sarasota will offer travelers an enticing, new option on Florida's scenic Gulf Coast, as we continue to accelerate the brand's growth in cities across North America," says Allison Reid, Senior Vice President of North America Development, Starwood Hotels & Resorts Worldwide, Inc.Aloft Sarasota will offer 139 rooms on One Palm Avenue, walking distance from Florida Studio Theatre, Sarasota Opera House, Marie Selby Botanical Gardens, and Florida State College of Medicine - Sarasota campus. On the property, an outdoor pool, W XYZ bar, 24-hour fitness center, and 610 square feet of meeting space will also be available. This property is to open in August 2015.