Hotel performances have been affected by extremely busy economic, social and geopolitical news. The markets for Europe as a destination are showing sharp divergences between countries, and sometimes between sub-markets and categories.

MKG Consulting remains relatively conservative on the 2024-2025 outlook for Northern and Western Europe. This forecast is reinforced by recent trends in the leading markets of the UK and France. These two destinations were the first to recover from the Covid 19 crisis.

At the same time, Southern Europe (particularly Spain) continues to shine.

The year 2024 was particularly busy in terms of events-related hotel activity, especially in France (Paris Olympic and Paralympic Games), which sometimes affected the year-on-year growth outlook.

The year 2025 will be dominated by a marked disparity in performance by submarket and by category within the same market.

For forecasts by market: France, UK, Germany, Netherlands, Belgium, Spain, Italy, Portugal and Luxembourg, and a Paris focus analysis, contact Leslie Vial: l.vial[a]mkg-consulting.com

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