The Covid 19 pandemic has not spared the business tourism sector, which is generally the first to announce the beginnings of a transformation. The unprecedented episode that Europe and the world are going through is no exception since trade fairs and congresses were mainly the first to interrupt their activities. In terms of MICE destinations, Europe is the most dynamic, far ahead of North America and Asia.
This is why the "Old Continent", which is the most attractive in the choice of tourist and congress destinations, must restart the business tourism machine, a real generator of economic activity. In the top 10 host cities for conferences and trade fairs, published each year by the ICCA...
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